Sunday, 2 November 2014

Assignment Class 12 : Business Studies: Business Finance and Marketing

Q1)Fixed assets should be financed through short-term sources.’ True or False?
Q2)What do you call a situation where a company is not able to meet its fixed financial charges such as interest payment or preference dividend?
Q3)What role does the stock market play while taking the dividend decisions by a firm?
Q4)Sunny decided to start up a trading firm. Do you think he requires a large amount of working capital? Support your answer with appropriate reasons.
Q5)Identify and state the impact of the following factors (any four), on the choice of capital structure of a company.
i. Number of times earnings before interest and taxes of a company covers the interest obligation.
ii. Costs involved in raising the resources
iii. Total risk of a business
iv. Policies framed by law
v. Returns earned on capital investment
Q6)What do you mean by investment decisions? Explain the factors that affect long-term investment decisions.
Q7)Name the process that separates the control of a stock exchange from the trading rights of its members.
Q8)A stock exchange helps in educating people about investment.’ Identify the function of a secondary market that is being referred to in the given statement. Also, state any two more functions of the secondary market.
Q9)Mr. Nattu decided that he will sell the securities of his company to a selected group of people. Identify and explain briefly the method of floatation chose by Mr. Nattu.
Q10)Ajay, an employee of YK Ltd. leaked out crucial information regarding the company’s share prices to a selected group of investors. Due to this, the selected investors gained. Which of the objectives of SEBI is not being achieved in the situation? Also, state the values that are affected here.
Q11)How are Depository services related to Dematerialised Account? State any two benefits of Depository services.
Q12)Trading has shifted from stock market floor to the broker’s office.’ In the light of the given statement, explain the trading process that a company follows for trading in a stock exchange.
Q13)SEBI aims at providing safety of investment while regulating the activities of the stock exchange.’ Explain the two functions of SEBI that are being described in the given statement.
Q14)BTS Ltd., a company famous for producing juice, changed the packaging of its product. That is, they shifted to plastic bottles, instead of using glass bottles. What level of packaging did they change?
Q15)Identify the sales promotion technique that is being depicted in the given picture
http://img1.mnimgs.com/img/study_content/iit_pretests/1/15/683/3729/12183/Gr12_BSt_Book2_Ch11_DT1_Ric_Prasitha_Biswa_html_m4309ab3c.png
Q16)The Director of NIK Ltd., a company manufacturing various kinds of toys, realised that the manufacture of plastic toys is harming the environment and the people living around. Therefore, he has decided to stop the production of plastics toys. Identify and explain the marketing philosophy that is being adopted?
Q17)How do characteristics of a company affect the choice regarding the channels of distribution?
Q18)Mr. Raj, the finance manager of GI Ltd., got into an argument with Mr. Jack, the marketing manager of that company. Mr. Raj was against advertising as it adds to the cost, whereas Mr. Jack was in favour of advertising. Do you think Mr. Raj is right? Give reasons.
Q19)ABC Ltd., a company famous for producing chocolates, decided to manufacture its product on a very large scale. This was done in order to reduce its average costs. However, the company did not adhere to the standard quality of the product. That is, while emphasising on bulk production, the quality of the product was neglected. As a result, many people started facing health related problems.
a) Identify and explain briefly the marketing philosophy that was adopted by ABC Ltd. in the given situation.
b) What are the values that are deficient in the situation?
Q20)Identify the functions of marketing referred in the following given statements. Explain each of them briefly.
i. ‘Deciding the name by which the product will be popular’.
ii. ‘Moving goods from one place to another’.
iii. ‘Providing technical or maintenance services’.
iv. ‘Finding out what opportunities are best by identifying the desires of the consumers’.
Q21)Den Ltd. a company famous for producing bags, wanted to launch its new product in the market. For promoting it on a wider scale, the Director decided to use promotion mix. However, he was confused as to what tools he can use under promotion mix. Explain the concept of promotion mix and the tools that he can opt for promoting the product.
Q22)Mr. Fanny ordered a mobile phone through an online shopping website. However, on the due date of delivery, the delivery boy misplaced the packet that he was given.
a. Do you think that there is a deficiency present in the current scenario?
b. Against whom can Mr. Fanny file a case in order to ask for compensation?
Q23)Ajay, a fruit seller bought 100 apples. Out of these, he kept 10 for self-consumption and 90 for re-selling. Will he be considered as a consumer?
Q24)BIS hallmark dekhkar hi lena’. Identify and briefly explain the consumer responsibility involved in the phrase?
Q25)Danny was working as the Managing Director of MJ Ltd., a company dealing in insurance business. One day, he found out that few of his workers were engaged in unfair trade practices such as not disclosing the terms and conditions of the policies to the customers. This in turn was harming the consumers in several ways.
Based on the above given scenario, write any two relevant measures that can be taken by the concerned company so as to achieve consumer protection.
Q26)Rakesh bought sweets from a well-known sweets shop situated near his house. However, he fell ill after consuming the sweets. On filing a case against the shop from where he bought the sweets, the court found the shopkeeper to be guilty. The shopkeeper was found indulging in adulteration and using harmful ingredients while making sweets.
i. What are the values that are being violated on part of the shopkeeper?
ii. Suggest what all reliefs are available to Rakesh in lieu of the harm caused by the product.
Q27)Explain the three-tier machinery that was developed to protect the interests of the consumers.
Q28)Identify and explain the following rights of the consumers:
i. To pick out from a variety of products;
ii. To file a complaint in case of a damaged product;
iii. To be protected from hazardous products;
iv. To be informed about their rights.


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