Q1)‘Fixed
assets should be financed through short-term sources.’ True or False?
Q2)What do you call a
situation where a company is not able to meet its fixed financial charges such
as interest payment or preference dividend?
Q3)What
role does the
stock market play while taking the dividend decisions by a firm?
Q4)Sunny decided
to start up a trading firm. Do you think he requires a large amount of working
capital? Support your answer with appropriate reasons.
Q5)Identify and state
the impact of the following factors (any four), on the choice of capital
structure of a company.
i. Number of times earnings before
interest and taxes of a company covers the interest obligation.
ii. Costs involved in raising the
resources
iii. Total risk of a business
iv. Policies framed by law
v. Returns earned on capital
investment
Q6)What do
you mean by investment decisions? Explain the factors that affect long-term
investment decisions.
Q7)Name the process
that separates the control of a stock exchange from the trading rights of its
members.
Q8)‘A stock
exchange helps in educating people about investment.’ Identify the function of
a secondary market that is being referred to in the given statement. Also,
state any two more functions of the secondary market.
Q9)Mr.
Nattu decided that he will sell the securities of his company to a selected
group of people. Identify and explain briefly the method of floatation chose
by Mr. Nattu.
Q10)Ajay,
an employee of YK Ltd. leaked out crucial information regarding the company’s
share prices to a selected group of investors. Due to this, the selected
investors gained. Which of the objectives of SEBI is not being achieved in the
situation? Also, state the values that are affected here.
Q11)How are Depository
services related to Dematerialised Account? State any two benefits of
Depository services.
Q12)‘Trading
has shifted from stock market floor to the broker’s office.’ In the light of
the given statement, explain the trading process that a company follows for
trading in a stock exchange.
Q13)‘SEBI
aims at providing safety of investment while regulating the activities of the
stock exchange.’ Explain the two functions of SEBI that are being described in
the given statement.
Q14)BTS Ltd., a company
famous for producing juice, changed the packaging of its product. That is, they
shifted to plastic bottles, instead of using glass bottles. What level of
packaging did they change?
Q15)Identify the sales
promotion technique that is being depicted in the given picture

Q16)The
Director of NIK Ltd., a company manufacturing various kinds of toys, realised
that the manufacture
of plastic toys is harming the environment and the people living around.
Therefore, he has decided to stop the production of plastics toys. Identify and
explain the marketing philosophy that is being adopted?
Q17)How do
characteristics of a company affect the choice regarding the channels
of distribution?
Q18)Mr.
Raj, the finance manager of GI Ltd., got into an argument with Mr. Jack, the
marketing manager of that company. Mr. Raj was against advertising as it adds
to the cost, whereas Mr. Jack was in favour of advertising. Do you think Mr.
Raj is right? Give reasons.
Q19)ABC
Ltd., a company famous for producing chocolates, decided to manufacture its
product on a
very large scale. This was done in order to reduce its average costs. However,
the company did not adhere to the standard quality of the product. That is,
while emphasising on bulk production, the quality of the product was neglected.
As a result, many people started facing health related problems.
a)
Identify and explain briefly the marketing philosophy that was adopted by ABC
Ltd. in the given situation.
b) What
are the values that are deficient in the situation?
Q20)Identify the
functions of marketing referred in the following given statements. Explain each
of them briefly.
i.
‘Deciding the name by which the product will be popular’.
ii.
‘Moving goods from one place to another’.
iii.
‘Providing technical or maintenance services’.
iv.
‘Finding out what opportunities are best by identifying the desires of the
consumers’.
Q21)Den
Ltd. a company famous for producing bags, wanted to launch its new product in
the market. For promoting it on a wider scale, the Director decided to
use promotion mix. However, he was confused as to what tools he can use under
promotion mix. Explain the concept of promotion mix and the tools that he can
opt for promoting the product.
Q22)Mr.
Fanny ordered a mobile phone through an online shopping website. However, on
the due date of delivery, the delivery boy misplaced
the packet that he was given.
a. Do
you think that there is a deficiency present in the current scenario?
b.
Against whom can Mr.
Fanny file a case in order to ask for compensation?
Q23)Ajay, a fruit
seller bought 100 apples. Out of these, he kept 10 for self-consumption and 90
for re-selling. Will he be considered as a consumer?
Q24)‘BIS
hallmark dekhkar hi lena’.
Identify and briefly explain the consumer responsibility involved in the
phrase?
Q25)Danny was
working as the Managing Director of MJ Ltd., a company dealing in insurance
business. One day, he found out that few of his workers were engaged in unfair
trade practices such as not disclosing the terms and conditions of the policies
to the customers. This in turn was harming the consumers in several ways.
Based
on the
above given scenario, write any two relevant measures that can be taken by the
concerned company so as to achieve consumer protection.
Q26)Rakesh
bought sweets from a well-known sweets shop situated near his house. However,
he fell ill after consuming the sweets. On filing a case against the shop from
where he bought the sweets, the court found the shopkeeper to be guilty. The
shopkeeper was found indulging in adulteration and using harmful ingredients
while making sweets.
i. What are the values that are being
violated on part of the shopkeeper?
ii.
Suggest what all reliefs are available to Rakesh in lieu of the harm caused by
the product.
Q27)Explain
the three-tier machinery that was developed to protect the interests of the
consumers.
Q28)Identify
and explain the following rights of the consumers:
i. To
pick out from a variety of products;
ii. To
file a complaint in case of a damaged product;
iii. To
be protected from hazardous products;
iv. To
be informed about their rights.
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