Marketing Management -Class 12

1. A tea producer uses such packets/things for packing tea, which can be used, even after consuming the tea, for other purposes. Here, which values are being affected by him?
2. A Cosmetic manufacturing Co. claims in advertisement that its face cream improves the face complexion. On using it was found incorrect. Here, which values are being ignored?
3. A commercial unit uses rocks, trees, electronic poles, historical movements and walls to advertise its products. Which faults of the company does this advertising policy show?
4. A soft drink manufacturing Co. uses dangerous stunts in the advertisements claiming that its drinks make the user fearless and stronger. In your view, what could be the bad effects of this? How can it be stopped?
5. A company uses same promotional schemes like ‘buy one, get one free’, free samples, free gifts and so on to boost the sales of its products and earn higher profits. This results in unnecessary hike in the prices of the products. In your opinion, is this policy in the interest of society?

        6.Which marketing philosophy give more  importance to ‘consumer welfare’ instead of              consumer satisfaction?

7Which concept of marketing suggesting that the organization earn profit through volume of production ?

8.Name the non paid form of communication of information about the products.

9.Name the element of marketing which makes the product available to the target customer?

10. Advertising and personal selling both are communication tools used by the marketers to promote their  products. Yet they differ in their approach. Differentiate between the two by giving any two differences.

11.The aim of marketing and selling is to maximize profit.Yet they differ in their approach. Differentiate between the two by giving any two differences.

12.Which concept of Marketing suggests that the organization should earn profit through consumer  satisfaction and social welfare ?

13.At which level of packaging, the immediate container is referred to.

14.What is the advantage of registering trade mark?

15.State the meaning of Product identification function in marketing

3 Marks

1.What is meant by Marketing Management ?

2.Briefly explain any three Objectives of marketing management.

4.Give the modern concept of marketing.

5.What is the difference between need and want?

6.What is the difference between market and marketing?

7.“For any exchange to take place some conditions are to be fulfilled” Explain.

10.Who is a marketer?

11.Give two examples each of:

i)Convenience product ii) Specialty product iii)Consumer durables

12.“Product is a bundle of utilities” .Comment

13.What are the benefits of packaging?

14.What are the advantages of branding to the marketer?

15.Is labeling necessary? Why?

16.Distinguish between brand and trade mark

20. Briefly explain any three factors that affect the channels of distribution of a commodity.

26.What is meant by price mix?

27.Explain in brief any three qualities of a good brand name.(200

5 /6Marks  

1.Explain the following sales promotion activities: 

(i) Refunds

(ii) Instant draw and assigned gifts

(iii) Full finance

(iv) Sampling

2.Explain the role of marketing Or What is the significance of marketing?

3.Assume you are the marketing manager of a firm. State the factors you would consider while fixing the price.

Business Environment-Class XII

Q.1.Which industrial policy has opened the doors of Indian economy for  

multinational companies?

Q.2.Under which environment does change in Taste fashion and trend fall in?

Q.3.List two examples of changes in social environment which affect business 

organization.

Q.4. What is L.P.G. in context of business environment?

Q.5.List any two impacts of Government policy changes on business and 

industry.

Q.6.The people of some regions translated the slogan of “Come Alive” used by Pepsi company as “Come out of grave”. As a result company lost its market  share rather than picking up. This is the effect of which environment and  how does this dimension of environment affect the business?.

Q.7. How would you argue  that the success of a business enterprise is significantly influenced  

by its environment?

Q.8. Name the term/process which means integrating the economy with the rest of the world.

Q.9. Name the term/process under which reduction in tax rates and lifting of unnecessary  

control over the economy was under taken.

 Q.10. If new products are introduced in market by new technique, which type of

environment?

Q.11. The project of reestablishment in Gujarat is indicated by which factor of environment?

Q.12. The finance Minister reduced the repo rate to overcome Recession. This is related to

which dimension of business Environment? 

Q.13. ABC Ltd., a book publishing house published books on various subjects based on CCE

pattern before any publishing could print it. What advantages will the publishing house

get?

Q.14. The sale of Greetings Card, sweets chocolates, etc. increases in India during  Diwali, Id,

Guruparv and Christmas. Name the dimension of environment related to this.

Business Studies- Class XII - Principles of Management

1. Which technique of Taylor insists in hiring specialist for every job? Explain that tech

2. Which technique of Taylor insists in paying higher wages to efficient employees?

3. Which technique of Taylor insists in using most optimum way of doing a job?

4. Fayol points out the danger and cost of unnecessary labour turnover in one of his

principles of management. Name that principle.

5.Identify the techniques of Taylor which bring uniformity and standardisation in work.

6. Name the device which permits direct communicaton between employees working

at same level

7. Specify the consequence of  violating principle of remuneration.

8. Which principle of managements insists “worker should be encouraged  to develop

and carry out their plans for development”? Explain that principle.

9.The management  of a company promises the workers to pay extra wages if they work

overtime, but later on management refuses to pay extra wages. Which principle is

violated in this case?

10. A Manager should replace “I” with “we” in all his conversation to encourage team spirit. Identify the principle of Management emphasized here.

11. Which technique of Taylor overlook the principle of equity?

12. On which principle of Fayol, Taylor’s technique of functional foremanship is based?

13.Hina and Hitesh are typists in a company having the same educational qualifications.

Hina is getting  Rs.3000 per mother and Hitesh Rs.4000 per month as salary for the same working hours. Which principle of management is violated in this case? Name and Explain this principle.

14.The production manager of  Bharat Lid. Instructs a salesman to go slow in selling the products whereas the marketing manager  is insisting on fast selling to achieve the target. Which principle of management is being violated in this case? State anyone consequences of violating this principle.

15. Purchase manager of ABC Ltd. Gave order to supply raw material @ Rs 1000 per quintal to his relative whereas same quality raw material is available @ Rs 900 per quintal by another supplier.  This is violation of which principle of management?  Explain that principle.

Accountancy -Class XII- Change in Profit Sharing Ratio

Q:1 When Assets and liabilities are revalued at the time of change in profit sharing ratio, a loss of Rs 60,000 was found.

There are two partners a and B sharing profits in the ratio 3:2. Now they are changing the ratio to 2:3.

They want that old values continue to appear in the books.

Give the treatment of Revaluation Loss.

Q:2 Advertisement suspense appearing in the Balance sheet is Rs 30,000.

A& B shared profits in 3:2 which they now changed to 1:1.

Give the accounting treatment when Advt suspense is to shown in new balance sheet at Rs 30,000 only.

Q:3 A & B shared profits in the ratio of 1:1.They change the ratio to 3:2.

Liabilities	Rs	Assets	Rs
Investment Fluctuation Fund	10,000	Investment	1,00,000

Give the accounting treatment when

i)                   No further adjustment.

ii)                 Value of investment has decreased to Rs 96,000

iii)               Value of investment has decreased to Rs 90,000

iv)               Value of investment has decreased to Rs 85,000

v)                 Value of investment has increased to Rs 1,20,000.

Q:4 3 A & B shared profits in the ratio of 1:1.They change the ratio to 3:2.

Liabilities	Rs	Assets	Rs
Workmen Compensation Fund	60,000

Give the accounting treatment when

i)                   No further adjustment.

ii)                 Liability on account of workmen compensation is arrived at  Rs 40,000

iii)               Liability on account of workmen compensation is arrived at  Rs 60,000

iv)               Liability on account of workmen compensation is arrived at  Rs 70,000.

Q: 5 Reserves existed in the books at a value of Rs 30,000.

A & B shared profits in the ratio of 3:2 which they now changed to 2:3.

Reserves are not to be disturbed. Give treatment for reserves due to change in ratio.

What will be done with the remaining amount of reserve which is not adjusted.

Q:6 Why is there a need for Revaluation of assets and reassessment of liabilities?

Q:7 What is the other name for Revaluation Account?

Q:8 X, Y and z are partners in a firm sharing profits in the ratio of 3:3:2. Their Balance sheet as at 31-3-2015was

Liabilities	Rs	Assets	Rs
Creditors	24,000	Cash	27,000
Reserve	36,000	Debtors	50,000
Capitals X            2,00,000		Stock	1,20,000
Y            2,00,000		Machinery	1,59,000
Z            1,00,000	5,00,000	Building	2,00,000
		Advertisement expenditure	4,000
	5,60,000		5,60,000

   The partners decided to change the ratio to 4:3:2. It was agreed that

i)                   Stock is to be valued at Rs 1,10,000.

ii)                 Machinery is to be depreciated by 10%.

iii)               A provision for doubtful debts is to be made on debtors@ 5 %

iv)               Building be appreciated by 20 %

v)                 A liability for Rs 3,000 included in creditors is not likely to arise.

Revised values of assets and liabilities are to be shown in the books. They do not want to distribute the Reserves. Give necessary entries.

Q:9 What is the fundamental applied when there is a change in ratio of existing partners?

Q:10 What is AS- 26?