SAMPLE QUESTION PAPER
BUSINESS STUDIES (054) CLASS-XII
2016-17
Time allowed: 3 hours Maximum marks: 80
General
Instructions:
i.
Answer to
questions carrying 1 marks may be from one word to one sentence.
ii.
Answer to
questions carrying 3 marks may be from 50-75 words. iii. Answer
to questions carrying 4-5 marks may be about 150 words. iv. Answer to questions carrying 6 marks may be about 200 words.
v. Attempt all
parts of a question together.
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Q.No.
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Questions
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Typology and Marks
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Unit
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1
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What did
Taylor want to communicate through mental revolution?
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1
R
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1
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2
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What is
meant by span of management?
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1
R
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2
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3
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Super
Fine Rice Ltd. has the largest share of 55% in the market. The company‟s policy is to sell only for
cash. In 2015, for the first time company‟s number one position in the
industry has been threatened because other companies started selling rice on
credit also. But the managers of Super Fine Rice Ltd. continued to rely on
it‟s previously tried and tested successful plans which didn‟t work because
the environment is not static. This led to decline in sales of Super Fine
Rice Ltd.
The above
situation is indicating two limitations of planning which led to decline in
it sales. Identify these limitations.
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1
H
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2
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4
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Why is it said that directing
takes place where ever superiorsubordinate relationship exists?
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1
U
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3
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5
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When is
financial leverage favourable?
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1
U
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4
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6
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ABC Ltd. issued prospectus for the
subscription of its shares for `
500 crores
in 2008. The issue was oversubscribed by 20 times. The
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1
A
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4
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company issued shares to all the applicants on pro-rata
basis. Later SEBI inspected the
prospectus and found some misleading statement about the management of the
company in it. SEBI imposed a penalty of
` 5 crores and banned its three executive directors for
dealing in securities market for three years.
Identify the function and its type
performed by SEBI in the above case.
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7
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Ronit Raj,
a marketing manager is a patient of diabetes for which he takes medicines
regularly. One day, on his tour to
Patna, he met with an accident and was hospitalised. Due to doctors‟ negligence a delicate nerve
of his right leg was cut rendering hum crippled throughout his life. Identify the consumer right that has been
violated by the doctors under the Consumer Protection Act, 1986 in the above
situation.
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1
H
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5
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8
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Sirajuddin
purchased a car for `15 lacs from an automobile company and found that its
airbags were defective. After many
complaints with the company that went unheard, he filed a case in the
District Forum. He was not satisfied
with the orders of the District Forum.
He then appealed before the State Commission and on being dissatisfied with the orders of State
Commission, he appealed before the National Commission. Sirajuddin was not satisfied with the orders
of National Commission.
Suggest
him the highest authority where he could appeal against the decision of the
National Commission.
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1
A
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5
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9
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State the
main aspects in the concept of planning?
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3
R
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2
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10
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How does controlling help in
“Judging accuracy of standards” and
“Ensuring
order and discipline.”
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3
U
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3
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11
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M/s Beta Ltd. deals in consumer
goods. It employs 100 workers and 10 operative managers who give guidance and
support to the workers while operating the machinery. The company has a policy of granting leave
as per the requirement of the workers.
Workers
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3
H
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3
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are
generally granted leave on festivals and special occasions. Recently on Puja festival, it received a
big order. Workers are keen to take
Puja holidays while management is pressing hard for overtime. This matter was placed before the Personnel
Manager who called the meeting of operative managers and workers to inform
them about the changes in the incentive plan which states payment of double
wages for working overtime and triple wages for working on holidays. Workers without any pressure voluntarily
took limited holidays and were able to increase their earning by working
overtime and on holidays. During Board
of Directors meeting, Personnel Manager was asked to update the management
for achieving higher output, meeting timely supplies without any confrontation
with workers. Personnel Manager
replied, “I just used a carrot with no sticks approach”.
By quoting the lines from above
paragraph state any two elements of directing.
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12
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„Money
market is essentially a market for short-term funds‟. In the light of this statement, state any
three features of money market.
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3
U
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4
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13
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„Grahak
Shakti‟, an N.G.O. organized a workshop to discuss various issues relating to
consumers. During the discussion, one of the members drew attention towards
exploitation of consumers due to defective and unsafe products, adulteration,
black marketing, hoarding etc. To this
another member argued that consumers themselves are responsible as they do
not raise collective voice against the exploitation. The Chairperson of the organization was of
the opinion that it was also the duty of the businessman to take care of the
interests of various stakeholders.
Business organizations earn money by selling goods and services to
consumers. So the interests of the
stakeholders have to be well taken care of.
(a) State
three points that highlight the need for consumer
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3
A
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5
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protection
as discussed in „Grahak Shakti‟s workshop.
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14
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State any
four functions of operational management.
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4
R
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1
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15
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Ramdas, aged 49 is working in an aviation company. He is
the senior most employee in his division.
He is even senior to the division manager, Kanaputti. Ramdas is considered one of the most
committed, capable and hard-working employees. As a result of his abilities and seniority,
he generally received the work assignments of his choice. Although there was
no formal designation of various „special‟ projects assigned to Ramdas, he
handled them as a matter of routine. A
problem developed when an able and intelligent person Nagarjuna, aged 33, was
appointed by Kanaputti.
Nagarjun‟s
previous three years‟ experience in the closely related work, made it
possible for him to catch on to the routine work of his new job more rapidly
than was customary for a new employee.
On several occasions, Kanaputti noticed the tension developing between
the two employees. However, he didn‟t
want to get involved in their personal issues as long as the work was
completed effectively and efficiently by them. One day, the tension between them reached
the boiling point and Ramdas complained to Kanaputti stating that his duties
were being largely taken over by Nagarjun.
Kanaputti issued the order stating the clear allocation of the jobs
and related duties between the two. He further clarified the working
relationship between them by specifying who was to report to whom. This helped in reducing the workload,
enhancing productivity and removing ambiguity.
1.
Identify and state the step of organizing process which
has not been carried out properly and contributed to this problem.
2.
State the two steps of the organizing process which have
been taken by Kanaputti to respond to the complaint of Ramdas.
3.
Also state two points of importance of organizing as
reflected in the above case.
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4
H
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2
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16
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Human Resource Management includes
many specialized activities and duties which the human resource personnel
must perform. In the light of this
statement, explain any four such duties performed by Human Resource Manager.
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4
U
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3
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17
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Resolutions Pvt. Ltd. is a publishing company. Its book on
Business Studies for class XII is in great demand. As a result, the employees in the marketing
department are always racing against time.
The employees have to work overtime and on holidays to cater to the
demand.
Managers in the marketing department are under stress as
they have to handle more than two territories. The work stress has led to dissatisfaction
among the employees and managers.
a) Name
and explain the step of staffing process which has not been performed
properly.
b) State
the next two stages immediately following the step identified in part „a‟.
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4 A
(2+2)
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3
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18
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„Unicon
Securities Pvt. Ltd‟ was established
to deal in securities. It was
registered as a stock broker with National Stock Exchange (NSE) and Bombay
Stock Exchange (BSE) to trade in securities listed at these exchanges. It is also a depository participant with
CDSL and NSDL. In the first three
years, it developed its business successfully. After that the composition of Board of
Directors changed. Some customers
complained to the customer care centre of the company that shares purchased
by them and for which the payment has
been duly made, were not transferred to their D‟mat Accounts by „Unicon
securities Pvt. Ltd‟ . The executive of customer care centre
promised the aggrieved customers that their shares will be transferred to
their respective D‟mat Accounts very soon.
But the company delayed the matter and didn‟t transfer the shares of
the customers to their D‟mat Accounts.
This eroded investors‟
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4
E 1+1+2
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4
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confidence and multiplied their grievances.
1) Identify
the step of trading procedure in a stock exchange which has not been followed
by „Unicon Securities Pvt.
Ltd‟ .
2) Name
the Apex statutory body of capital market to whom customer can complain to
redress their grievances.
3)
Write two values not followed by Unicon Security Pvt. Ltd.
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19
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„Time Line‟ watch manufacturing
company is a renowned company marketing watches. It performs various activities like, market
analysis, product designing or merchandising, packaging, warehousing,
branding, pricing, promotion and selling.
The company maintains good customer relations through various follow
up activities. This helps the company in procuring repeat sales orders.
(a) Name
the concept related to the activities mentioned in the above paragraph.
(b) Explain
any two features of the concept identified in part (a)
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4
H
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5
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20
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Naman
and Govind after finishing their graduation under vocational stream decided
to start their own travel agency which will book Rail Tickets and Air Tickets
on commission basis. They also thought
of providing tickets within ten minutes through the use of internet. They discussed the idea with their
Professor Mr. Mehta who liked the idea and suggested them to first analyse
the business environment which consists of investors, competitors and other
forces like social, political etc. that may affect their business directly or
indirectly. He further told them about
the technological improvements and shifts in consumer preferences that were
taking place and hence they should be aware of the environmental trends and
changes which
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5 A
1+2+2
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1
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may hinder their business performance. He emphasised on making plans keeping in
mind the threat posed by the competitors, so that they can deal with the
situation effectively. This alignment
of business operations with the business environment will result in better
performance.
(i)
Identify and state the
component of business
environment highlighted in the above Para.
(ii)
State any two features of business environment as
discussed by Professor Mehta with Naman and Govind.
(iii)
Also state two points of importance of business
environment as stated by Professor Mehta in the above situation.
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21
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„Shan Spices Ltd.‟ are the manufacturer of different food
specific spices like Rajmaa Masala, Cholley Masala, AalooParantha Masala etc. Mr. Raghav, the owner of the company has
created different departments for purchase, production, marketing, finance
and human resource. There are thirty
employees working in the organisation.
Planning is of paramount importance to the company as Mr. Raghav
believes that effective planning leads to achievement of organisational
objectives. So in order to make
employees focus on objectives, he issued instructions that during working
hours only official matters will be discussed. He made certain rules and code of conduct
for the employees to follow, according to which employees are not allowed to
visit and talk to the employees of other departments except for official
work. He emphasised on work
performance which resulted in smooth functioning of the organisation.
1) Identify and state the type of organisation mentioned in
the above para.
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5
E
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2
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2)
State one feature of the concept identified in part (1) as
mentioned in the above para.
3)
What was the purpose behind the formulation of rules for
the employees that restricted their personal communication with the employees
of other departments?
4)
State two values violated by Mr. Raghav.
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22
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Describe
briefly „Maslow‟s need hierarchy theory‟ of motivation?
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5
R
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3
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23
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Briefly
explain work study techniques that help in developing standards to be
followed throughout the organization.
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U6
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1
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24
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„A business that doesn‟t grow
dies‟, says Mr. Shah, the owner of Shah Marble Ltd. with glorious 36 months
of its grand success having a capital base of `80
crores. Within a short span of time,
the company could generate cash flow which not only covered fixed cash
payment obligations but also create sufficient buffer. The company is on the growth path and a new
breed of consumers is eager to buy the Italian marble sold by Shah Marble
Ltd. To meet the increasing demand, Mr. Shah decided to expand his business
by acquiring a mine. This required an
investment of `120 crores. To seek advice in this matter, he called his
financial advisor Mr. Seth who advised him about the judicious mix of equity
(40%) and Debt (60%). Mr. Seth also
suggested him to take loan from a financial institution as the cost of
raising funds from financial institutions is low. Though this will increase
the financial risk but will also raise the return to equity
shareholders. He also apprised him that
issue of debt will not dilute the control of equity shareholders. At the same time, the interest on loan is a
tax deductible expense for computation of tax liability.
After
due deliberations with Mr. Seth, Mr. Shah decided to raise funds from a
financial institution.
a) Identify and explain the concept of Financial Management
as
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(2+4)=6 H
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4
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advised by Mr. Seth in the above situation.
b) State
the four factors affecting the concept as identified in part „a‟ above which
have been discussed between Mr. Shah and Mr. Seth.
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25
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„Coconut Joy Ltd.‟ are the manufacturer of vegetarian frozen
dessert food products made with coconut milk, agave syrup and other certified
ingredients. The founders of the company
Lovely and Lalita originally developed this treat to meet their own needs but found that their friends and
families around were also keen to use the products. It was not only the
vegetarians, but also those who could not get enough environment friendly
sustainable food, that appreciated the product.
It did not take long for Lovely
and Lalita to recognise the potential of their little venture. In the beginning they started from their
home with the product being sold through local family parties that enable
guests to personally meet the owner.
This helped to establish strong connections with the prospective
buyers and the company could put the product on shelves of natural food
store. The company used all marketing
activities to grow and expand. The
company began sponsoring booths at festivals, drawing attention to its newly
created vegetarian products. It also
disseminated relevant information to media about its products and the people
who helped in building the company‟s reputation. Lovely and Lalita were invited for an
interview with one of the leading TV channels in which they talked about
their environment friendly vegetarian products. To show its gratitude to customers, local
business and government officials who supported the company from the
beginning, „Coconut Joy Ltd.‟ hosted
a gala event and involved all of them to raise funds for a few local
NGO‟s. The company also asked its fans
and customers to send songs and poetry conveying their impression about
„Coconut
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(2+4)=6 A
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5
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Joy‟s Ltd.‟ products.
(a) Identify
and explain the communication tool used by
„Coconut Joy Ltd‟.
(b)
Briefly explain the role of the tool identified in „a‟
above.
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Marking
Scheme
Business Studies (054)
2016-17
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Q.No.
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Answers
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Marks
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1
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Taylor
emphasized that there should be complete transformation in the thinking /
attitude of management and workers towards each other. Managers should share
surplus with workers and the workers should work with full devotion.
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1
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2
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Span
of management refers to the number of subordinates that can be effectively
managed by a superior.
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1
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3
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1. Planning
does not guarantee success.
2.
Planning may not work in dynamic environment.
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½ mark for each point
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4
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Directing
takes place at every level of management.
That is why it takes place where ever superior subordinate relation
exists.
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1
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5
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When ROI
is higher than cost of Debt.
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1
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6
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Protective function
Prohibition
of fraudulent and unfair trade practices
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½ mark of identifying and
½ for stating the type of function
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7
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Right to
safety
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1
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8
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He
cannot appeal to any other higher authority as only those matters which have
been directly filed in the National Commission and where the value of goods
and services in question along with the compensation claimed exceed Rs.1
crore are appealable before Supreme Court.
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1
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9
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1) Setting
objectives for a given time period.
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1
mark for
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2) Formulating
various courses of action to achieve them.
3) Selecting
the best possible alternative from among the various courses of action
available.
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stating each aspect stating=3
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10
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Judging accuracy of standards
Ensuring order and discipline
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1.5 marks for explanation of each point=3
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11
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Supervision
means guiding the efforts of employees and other resources to achieve desired
results.
Supervision-„
it employs 10 operating managers…………….support to the workers.
Motivation
means stimulating people to action to accomplish desired goals.
Motivation-„
to pay double wages for working overtime and triple wages for working on
holidays‟.
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½ mark for naming the
element each
and 1 mark for quoting the
line for each
3
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12
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Features of money market:
I.
It is a market for short term funds which deals in
monetary assets whose period of maturity is up to one year.
II.
Money market instruments are highly liquid.
III.
Money market instruments are less risky.
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One mark each
for the
statement=3
(1x3=3)
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13
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(i)
Widespread exploitation of consumers.
(ii)
Unorganized consumers.
(iii)
Social responsibility.
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(1mark each for stating the point)
(1x3=3)
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14
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I.
To oversee the efforts of the workforce.
II.
To interact with the actual workforce and pass on the
instructions of the middle management to the workers.
III.
To ensure that the quality of output is maintained and
wastage of material is minimized.
IV.
To ensure safety standards are maintained
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(1mark each for stating the
function)=4
(1x4=4)
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15
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1. Assignment
of duties-Defining the work of different job positions and allotting the work
according to the skills of the employees.
2. Kanaputti responded
to the complain of Ramdas by
a. Assigning
the duties
b. Establishing
reporting relationship
3. a.
clarity in working relationship.
b. Benefits
of specialization
c.
Effective administration
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½ for heading and ½ mark for stating the heading
½ mark each for the heading One
mark each for stating the
points (Any two)
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16
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1) Recruitment
i.e. searching for qualified people.
2) Analyzing
job, collecting information about jobs to prepare job descriptions.
3) Developing
compensation and incentives plans.
4)
Training and development of employees for efficient
performance and carrier growth.
Or
any other relevant duties of human resource personnel
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1
mark each for correct statement=-4
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17
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a)
Estimation of manpower requirement. It involves determining
the number and type of employees required. It would necessitate workload
analysis and workforce analysis
b)
1) Recruitment- Process of searching for perspective
employees and stimulating them to apply for the job.
2)
Selection- Process of choosing the most suitable candidate and rejecting the
unsuitable ones.
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(½ mark for heading +1 .5 for
explanation)
(½ mark each for the heading
+ ½ marks for stating the point)
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18
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1. Delivery
of shares in D‟mat form directly to investors D‟mat Account by the broker.
2)
The Securities and Exchange Board of India (SEBI)
3)
a) Honesty
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1 mark
1 mark
1
mark each for value
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b) commitment or any other.
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=4
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19
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a) Marketing
b) Features
of marketing
(1) Need
and wants
(2) Creating
market offering
(3) Customer
value
(4) Exchange
mechanism
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(1 mark) &
(1/2mark each for heading and 1 mark each for
explanation) Any two
=4
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20
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(i)
Technological Environment.
It includes forces relating to scientific improvements and innovations
which provide new ways of producing goods and services and new methods and
techniques of operating a business.
(ii)
(a) Specific and
general forces.
(b) Dynamic nature
(iii)
a) It helps the
firm to identify threats and early warning signals.
b)It helps in
planning and policy formulation.
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½ mark for identification
and ½ mark for stating the point.
1/2 mark each for the heading
and 1/2 mark
for stating
1 mark each for stating the point
=5
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21
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1) Formal organisation
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1/2 mark for identification and ½ for
stating the identified
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2) Focus
on objective and work performance
3)
Avoidance of the
emergence of informal organisation
which may obstruct the fulfilment of organisational goals.
4) Values
1)
Freedom to employees
2)
Fulfilment of psychological social needs of employees
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point.
1 mark for stating the feature
1 marks for the statement
1
mark each for value
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|
22
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Maslow‟s
Need Hierarchy theory is based on human needs; which are as follows:
1. Basic
Physiological Needs
2. Safety
/ Security Needs
3. Affiliation/
Belonging Needs
4. Esteem
Needs
5.
Self Actualisation Needs
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One
mark each for describing the need briefly
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|
23
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Techniques of work study includes
the following :
1. Time
study
2. Motion
study
3. Fatigue
study
4.
Method study
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½ mark each for heading and 1 mark
each for the explanation=6
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24
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a) Capital structure
|
1/2 mark for naming the
concept and
1 ½ mark for explaining the concept
|
|
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b)1)
Cash flow position 2) Floatation cost
3) Risk
consideration
4) Tax
rate
5)
Control
|
1/2 mark each for heading
and 1/2 mark
each for stating the point
(Any for)
Total
– 6
|
|
25
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(a) Public Relation.
b) (i) Press Relation.
(ii) Product Publicity.
(iii)Corporate Communication.
(iv)Counselling.
|
1/2 mark for naming the
concept and
1 ½ marks for
explaining the concept
1/2 mark each for the heading
and 1/2 mark each for explanation
|
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